New century BLOG

internet BRAND AUTHORITy

Internet Brand Authority
8 March 2010, Peter Dodds

In this new digital era, it is your website that should be at the heart of your advertising strategy.

Poor search rankings for your keyphrases means loss of business & damage to your ‘internet brand authority’.

Investment in Search Engine Optimization (SEO) & Social Media Optimization (SMO) is essential to promote your website search positions. Capitalize on the massive opportunities in Social Media by tapping the massive audience shifts to these new media.

Internet marketing offer the most cost effective advertising medium for your advertising euro investment.
Go with the Digital media of PPC and affordable SEO & reap the benefit of the increased efficiency.

As Ireland is lagging behind the USA & the UK in the use of digital advertising, your digital foray will keep your company ahead of the competition.

This suggests that there is an enormous potential for Irish advertisers in the capital’s expensive advertising market with PPC & SEO Dublin campaigns offering significant improvements & real savings over traditional ‘old media plans’.

Medialive’s stats show that the Internet took just 1% of the 2008 Irish advertising market dwarfed by Press (57%) & TV (24%) with their 81% share !

Compare this with the 23% UK Internet advertising share ( £1,750 million!) for the first 6 months of 2009. This is the first time that the Internet has toppled (22%). UK Press brings up the rear with 18%. The above vividly illustrates the conservatism of the Irish media planners.

Carpe diem! Let us deliver you a slice of Irish Digital efficiency

Tags: Internet Marketing, Digital Agency, SEO Ireland, Internet Brand Authority